Why Modern Market Research Needs a Data Hub (Not Another Platform)
This article compares the different types of market research software available and their strengths and weaknesses. It stresses the need to consider data mobility.
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From Craft to System: How Analysis Becomes Scalable
This article compares the different types of market research software available and their strengths and weaknesses. It stresses the need to consider data mobility.
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Why Tracking Studies Break and How to Stop Them Breaking
For many years, I could not help wondering why the Quantum tabulation software for market research was still in use. Most of us consider IT and software to be fast-moving industries, yet SPSS bought Quantime, the developers of Quantum, in 1997…
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Real Survey Data Is Messy. Your Software Should Expect That.
The software you use for producing tables needs to analyse data in any standard data format used in market research. I am sometimes surprised at the limitations of many tabulation software packages and the time staff spend to prepare data before you can even produce one table.
