
                                                      Brand X Project : China                                                Page 1
Table 1
Q1 Frequency of buying Brand X

                                   Working status           Age                      Region
                         Total    Full  Part   Not   16-35 36-54   55+     Sha    Be North South  Hong
                                  time  time   wor                       nghai ijing   Mai   Mai  Kong
                                             king/                                   nland nland
                                                re
                                             tired

Total                       12       6     4     2       3     5     4       3     4     5     -     -

Buy regularly                5       5     -     -       1     3     1       3     -     2     -     -
                            42%     83%    -%    -%     33%   60%   25%    100%    -%   40%    -%    -%

Buy occasionally             4       1     3     -       2     2     -       -     4     -     -     -
                            33%     17%   75%    -%     67%   40%    -%      -%  100%    -%    -%    -%

Never buy                    3       -     1     2       -     -     3       -     -     3     -     -
                            25%      -%   25%  100%      -%    -%   75%      -%    -%   60%    -%    -%
