
                                                       Brand X Project : USA                                                 Page 1
Table 1
Q1 Frequency of buying Brand X

                                   Working status           Age                Region
                         Total    Full  Part   Not   16-35 36-54   55+    West    Ce  East
                                  time  time   wor                             ntral
                                             king/
                                                re
                                             tired

Total                       12       6     4     2       3     5     4       3     4     5

Buy regularly                5       5     -     -       1     3     1       3     -     2
                            42%     83%    -%    -%     33%   60%   25%    100%    -%   40%

Buy occasionally             4       1     3     -       2     2     -       -     4     -
                            33%     17%   75%    -%     67%   40%    -%      -%  100%    -%

Never buy                    3       -     1     2       -     -     3       -     -     3
                            25%      -%   25%  100%      -%    -%   75%      -%    -%   60%
