
                                                                                                                             Page 1
Table 1
Q1 Rating of brands - Brand A
by Gender

                         Total  Male    Fe
                                      male

Total                        3     2     1

Top 2 Box                    -     -     -
                             -%    -%    -%

Very good (5)                -     -     -
                             -%    -%    -%

Quite good (4)               -     -     -
                             -%    -%    -%

Neither good
nor poor (3)                 2     1     1
                            67%   50%  100%

Quite poor (2)               -     -     -
                             -%    -%    -%

Very poor (1)                1     1     -
                            33%   50%    -%

Mean score                 2.3   2.0   3.0

                                                                                                                             Page 2
Table 2
Q1 Rating of brands - Brand B
by Gender

                         Total  Male    Fe
                                      male

Total                        3     2     1

Top 2 Box                    1     1     -
                            33%   50%    -%

Very good (5)                -     -     -
                             -%    -%    -%

Quite good (4)               1     1     -
                            33%   50%    -%

Neither good
nor poor (3)                 1     -     1
                            33%    -%  100%

Quite poor (2)               1     1     -
                            33%   50%    -%

Very poor (1)                -     -     -
                             -%    -%    -%

Mean score                 3.0   3.0   3.0

                                                                                                                             Page 3
Table 3
Q1 Rating of brands - Brand C
by Gender

                         Total  Male    Fe
                                      male

Total                        3     2     1

Top 2 Box                    1     1     -
                            33%   50%    -%

Very good (5)                -     -     -
                             -%    -%    -%

Quite good (4)               1     1     -
                            33%   50%    -%

Neither good
nor poor (3)                 2     1     1
                            67%   50%  100%

Quite poor (2)               -     -     -
                             -%    -%    -%

Very poor (1)                -     -     -
                             -%    -%    -%

Mean score                 3.3   3.5   3.0

                                                                                                                             Page 4
Table 4
Q1 Rating of brands - Brand D
by Gender

                         Total  Male    Fe
                                      male

Total                        3     2     1

Top 2 Box                    -     -     -
                             -%    -%    -%

Very good (5)                -     -     -
                             -%    -%    -%

Quite good (4)               -     -     -
                             -%    -%    -%

Neither good
nor poor (3)                 3     2     1
                           100%  100%  100%

Quite poor (2)               -     -     -
                             -%    -%    -%

Very poor (1)                -     -     -
                             -%    -%    -%

Mean score                 3.0   3.0   3.0

                                                                                                                             Page 5
Table 5
Q1 Rating of brands - Brand E
by Gender

                         Total  Male    Fe
                                      male

Total                        3     2     1

Top 2 Box                    1     1     -
                            33%   50%    -%

Very good (5)                1     1     -
                            33%   50%    -%

Quite good (4)               -     -     -
                             -%    -%    -%

Neither good
nor poor (3)                 2     1     1
                            67%   50%  100%

Quite poor (2)               -     -     -
                             -%    -%    -%

Very poor (1)                -     -     -
                             -%    -%    -%

Mean score                 3.7   4.0   3.0

                                                                                                                             Page 6
Table 6
Q1 Rating of brands - Mean score summary
by Gender

                         Total  Male    Fe
                                      male

Total                        3     2     1

Brand A                    2.3   2.0   3.0

Brand B                    3.0   3.0   3.0

Brand C                    3.3   3.5   3.0

Brand D                    3.0   3.0   3.0

Brand E                    3.7   4.0   3.0

                                                                                                                             Page 7
Table 7
Q2 Rating of new brands - Brand AA
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    3     2     1     -
                           100%  100%  100%    -%

Bottom 2 Box                 -     -     -     -
                             -%    -%    -%    -%

Very good (5)                1     1     -     -
                            33%   50%    -%    -%

Quite good (4)               2     1     1     -
                            67%   50%  100%    -%

Neither good
nor poor (3)                 -     -     -     -
                             -%    -%    -%    -%

Quite poor (2)               -     -     -     -
                             -%    -%    -%    -%

Very poor (1)                -     -     -     -
                             -%    -%    -%    -%

Mean score                 4.3   4.5   4.0     -

                                                                                                                             Page 8
Table 8
Q2 Rating of new brands - Brand BB
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     1     1     -
                            67%   50%  100%    -%

Bottom 2 Box                 -     -     -     -
                             -%    -%    -%    -%

Very good (5)                -     -     -     -
                             -%    -%    -%    -%

Quite good (4)               2     1     1     -
                            67%   50%  100%    -%

Neither good
nor poor (3)                 1     1     -     -
                            33%   50%    -%    -%

Quite poor (2)               -     -     -     -
                             -%    -%    -%    -%

Very poor (1)                -     -     -     -
                             -%    -%    -%    -%

Mean score                 3.7   3.5   4.0     -

                                                                                                                             Page 9
Table 9
Q2 Rating of new brands - Brand CC
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    1     -     1     -
                            33%    -%  100%    -%

Bottom 2 Box                 1     1     -     -
                            33%   50%    -%    -%

Very good (5)                -     -     -     -
                             -%    -%    -%    -%

Quite good (4)               1     -     1     -
                            33%    -%  100%    -%

Neither good
nor poor (3)                 1     1     -     -
                            33%   50%    -%    -%

Quite poor (2)               1     1     -     -
                            33%   50%    -%    -%

Very poor (1)                -     -     -     -
                             -%    -%    -%    -%

Mean score                 3.0   2.5   4.0     -

                                                                                                                            Page 10
Table 10
Q2 Rating of new brands - Brand DD
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    1     -     1     -
                            33%    -%  100%    -%

Bottom 2 Box                 2     2     -     -
                            67%  100%    -%    -%

Very good (5)                -     -     -     -
                             -%    -%    -%    -%

Quite good (4)               1     -     1     -
                            33%    -%  100%    -%

Neither good
nor poor (3)                 -     -     -     -
                             -%    -%    -%    -%

Quite poor (2)               1     1     -     -
                            33%   50%    -%    -%

Very poor (1)                1     1     -     -
                            33%   50%    -%    -%

Mean score                 2.3   1.5   4.0     -

                                                                                                                            Page 11
Table 11
Q2 Rating of new brands - Brand EE
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     1     1     -
                            67%   50%  100%    -%

Bottom 2 Box                 1     1     -     -
                            33%   50%    -%    -%

Very good (5)                1     1     -     -
                            33%   50%    -%    -%

Quite good (4)               1     -     1     -
                            33%    -%  100%    -%

Neither good
nor poor (3)                 -     -     -     -
                             -%    -%    -%    -%

Quite poor (2)               -     -     -     -
                             -%    -%    -%    -%

Very poor (1)                1     1     -     -
                            33%   50%    -%    -%

Mean score                 3.3   3.0   4.0     -

                                                                                                                            Page 12
Table 12
Q2 Rating of new brands - Brand FF
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    3     2     1     -
                           100%  100%  100%    -%

Bottom 2 Box                 -     -     -     -
                             -%    -%    -%    -%

Very good (5)                2     2     -     -
                            67%  100%    -%    -%

Quite good (4)               1     -     1     -
                            33%    -%  100%    -%

Neither good
nor poor (3)                 -     -     -     -
                             -%    -%    -%    -%

Quite poor (2)               -     -     -     -
                             -%    -%    -%    -%

Very poor (1)                -     -     -     -
                             -%    -%    -%    -%

Mean score                 4.7   5.0   4.0     -

                                                                                                                            Page 13
Table 13
Q2 Rating of new brands - Summary

                         Brand Brand Brand Brand Brand Brand
                            AA    BB    CC    DD    EE    FF

Total                        3     3     3     3     3     3

Very good (5)                1     -     -     -     1     2
                            33%    -%    -%    -%   33%   67%

Quite good (4)               2     2     1     1     1     1
                            67%   67%   33%   33%   33%   33%

Neither good
nor poor (3)                 -     1     1     -     -     -
                             -%   33%   33%    -%    -%    -%

Quite poor (2)               -     -     1     1     -     -
                             -%    -%   33%   33%    -%    -%

Very poor (1)                -     -     -     1     1     -
                             -%    -%    -%   33%   33%    -%

Mean score                 4.3   3.7   3.0   2.3   3.3   4.7

                                                                                                                            Page 14
Table 14
Q2 Rating of new brands - Mean score summary
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Brand AA                   4.3   4.5   4.0     -

Brand BB                   3.7   3.5   4.0     -

Brand CC                   3.0   2.5   4.0     -

Brand DD                   2.3   1.5   4.0     -

Brand EE                   3.3   3.0   4.0     -

Brand FF                   4.7   5.0   4.0     -

                                                                                                                            Page 15
Table 15
Q3
by Gender

                         Total  Male    Fe
                                      male

Total                        3     2     1

Yes                          -     -     -
                             -%    -%    -%

No                           -     -     -
                             -%    -%    -%

                                                                                                                            Page 16
Table 16
Q4
by Gender

                         Total  Male    Fe
                                      male

Total                        3     2     1

Yes                          -     -     -
                             -%    -%    -%

No                           -     -     -
                             -%    -%    -%

                                                                                                                            Page 17
Table 17
Q5 Whether agree brands are healthy - Brand A
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     1     1     -
                            67%   50%  100%    -%

Agree very strongly (7)      2     1     1     -
                            67%   50%  100%    -%

Agree quite strongly (6)     -     -     -     -
                             -%    -%    -%    -%

Agree a little (5)           1     1     -     -
                            33%   50%    -%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.3   6.0   7.0     -

                                                                                                                            Page 18
Table 18
Q5 Whether agree brands are healthy - Brand B
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     1     1     -
                            67%   50%  100%    -%

Agree very strongly (7)      1     1     -     -
                            33%   50%    -%    -%

Agree quite strongly (6)     1     -     1     -
                            33%    -%  100%    -%

Agree a little (5)           1     1     -     -
                            33%   50%    -%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.0   6.0   6.0     -

                                                                                                                            Page 19
Table 19
Q5 Whether agree brands are healthy - Brand C
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     2     -     -
                            67%  100%    -%    -%

Agree very strongly (7)      1     1     -     -
                            33%   50%    -%    -%

Agree quite strongly (6)     1     1     -     -
                            33%   50%    -%    -%

Agree a little (5)           1     -     1     -
                            33%    -%  100%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.0   6.5   5.0     -

                                                                                                                            Page 20
Table 20
Q5 Whether agree brands are healthy - Brand D
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     1     1     -
                            67%   50%  100%    -%

Agree very strongly (7)      2     1     1     -
                            67%   50%  100%    -%

Agree quite strongly (6)     -     -     -     -
                             -%    -%    -%    -%

Agree a little (5)           1     1     -     -
                            33%   50%    -%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.3   6.0   7.0     -

                                                                                                                            Page 21
Table 21
Q5 Whether agree brands are healthy - Brand E
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    3     2     1     -
                           100%  100%  100%    -%

Agree very strongly (7)      1     1     -     -
                            33%   50%    -%    -%

Agree quite strongly (6)     2     1     1     -
                            67%   50%  100%    -%

Agree a little (5)           -     -     -     -
                             -%    -%    -%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.3   6.5   6.0     -

                                                                                                                            Page 22
Table 22
Q5 Whether agree brands are healthy - Brand A
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     1     1     -
                            67%   50%  100%    -%

Bottom 2 Box                 -     -     -     -
                             -%    -%    -%    -%

Agree very strongly (7)      2     1     1     -
                            67%   50%  100%    -%

Agree quite strongly (6)     -     -     -     -
                             -%    -%    -%    -%

Agree a little (5)           1     1     -     -
                            33%   50%    -%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.3   6.0   7.0     -

                                                                                                                            Page 23
Table 23
Q5 Whether agree brands are healthy - Brand B
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     1     1     -
                            67%   50%  100%    -%

Bottom 2 Box                 -     -     -     -
                             -%    -%    -%    -%

Agree very strongly (7)      1     1     -     -
                            33%   50%    -%    -%

Agree quite strongly (6)     1     -     1     -
                            33%    -%  100%    -%

Agree a little (5)           1     1     -     -
                            33%   50%    -%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.0   6.0   6.0     -

                                                                                                                            Page 24
Table 24
Q5 Whether agree brands are healthy - Brand C
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     2     -     -
                            67%  100%    -%    -%

Bottom 2 Box                 -     -     -     -
                             -%    -%    -%    -%

Agree very strongly (7)      1     1     -     -
                            33%   50%    -%    -%

Agree quite strongly (6)     1     1     -     -
                            33%   50%    -%    -%

Agree a little (5)           1     -     1     -
                            33%    -%  100%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.0   6.5   5.0     -

                                                                                                                            Page 25
Table 25
Q5 Whether agree brands are healthy - Brand D
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    2     1     1     -
                            67%   50%  100%    -%

Bottom 2 Box                 -     -     -     -
                             -%    -%    -%    -%

Agree very strongly (7)      2     1     1     -
                            67%   50%  100%    -%

Agree quite strongly (6)     -     -     -     -
                             -%    -%    -%    -%

Agree a little (5)           1     1     -     -
                            33%   50%    -%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.3   6.0   7.0     -

                                                                                                                            Page 26
Table 26
Q5 Whether agree brands are healthy - Brand E
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Top 2 Box                    3     2     1     -
                           100%  100%  100%    -%

Bottom 2 Box                 -     -     -     -
                             -%    -%    -%    -%

Agree very strongly (7)      1     1     -     -
                            33%   50%    -%    -%

Agree quite strongly (6)     2     1     1     -
                            67%   50%  100%    -%

Agree a little (5)           -     -     -     -
                             -%    -%    -%    -%

Neither (4)                  -     -     -     -
                             -%    -%    -%    -%

Disagree a little (3)        -     -     -     -
                             -%    -%    -%    -%

Disagree quite
strongly (2)                 -     -     -     -
                             -%    -%    -%    -%

Disagree very
strongly (1)                 -     -     -     -
                             -%    -%    -%    -%

Mean score                 6.3   6.5   6.0     -

                                                                                                                            Page 27
Table 27
Q5 Whether agree brands are healthy - Mean score summary
by Age

                         Total 16-34 35-44   45+

Total                        3     2     1     -

Brand A                    6.3   6.0   7.0     -

Brand B                    6.0   6.0   6.0     -

Brand C                    6.0   6.5   5.0     -

Brand D                    6.3   6.0   7.0     -

Brand E                    6.3   6.5   6.0     -
