MRDCL Hub
Powerful analysis. Practical flexibility

MRDCL Hub brings together one of the most powerful analytical engines in market research with
modern tools that make demanding analysis and data management easier to carry out, repeat and share.
It helps research organisations meet complex and changing client requirements efficiently, while
giving them the freedom to work with the systems and processes that suit them.

Explore Key Hub Features Arrange a Demonstration

High-End Analytical Power. More Ways to Use It.


At its heart, MRDCL Hub uses arguably the most powerful scripting language developed specifically for market research analysis, with the flexibility to handle demanding requirements that many conventional platforms struggle to deliver.
Hub makes that power more accessible. Experienced users retain the flexibility and control of MRDCL’s scripting language, while less technical colleagues can benefit from intelligent tools, reusable templates and simplified processes.
The power of expert analysis, accessible across the team.

Built Around Analysis. Designed to Fit the Way You Work.


MRDCL Hub works alongside the systems and processes you already use. It is independent of data collection platforms and can handle individual tasks or support more extensive research operations.
Whether you need complex crosstabs, data preparation, reporting or connections to other systems, MRDCL Hub allows you to use the capabilities you need without imposing a fixed way of working.
As client requirements evolve, new tools and technologies can be incorporated, helping organisations adapt without having to rethink their entire approach.

How MRDCL Hub Works


MRDCL Hub brings together the main stages of survey data management and analysis in one flexible
environment.
From preparing incoming data and generating variables to producing advanced analysis, exploring
results and delivering outputs, each stage can be used independently or as part of a wider process.
Use the capabilities you need, in the way that suits your project.

Explore Key Hub Features

Discover how MRDCL Hub helps simplify demanding tasks, reduce repetitive work and make powerful
analysis more accessible.

Different Projects. Different Requirements.

Not every research project needs the same tools or processes. MRDCL Hub gives organisations the
flexibility to use the capabilities they need, without being tied to a prescribed way of working.
For example:

Complex analysis

Produce demanding crosstabs, weighting and statistical analysis for a client
with highly specific reporting requirements.

Data preparation

Take data from a survey platform, prepare and restructure it, then pass it to
another system for further analysis.

Repeated projects

Use templates and automation to handle recurring studies more efficiently,
even when questionnaires or reporting requirements change

Sharing results

Make survey data available through Resolve so colleagues or clients can explore
results and create their own tables and charts.

Integrated systems

Use MRDCL as the analytical engine behind another platform, allowing that
system to generate instructions and receive results.

Some organisations use MRDCL Hub for a single purpose. Others use several capabilities together.


Use the parts of MRDCL Hub that suit your project, whether that’s one specific task
or a more extensive process.

Could Things Work Better?

In most research organisations, there are tasks that take longer than they should. Processes that
depend on particular people. Work that gets repeated because nobody has found a practical way to
avoid it.
Over time, these inefficiencies can become so familiar that they’re barely questioned.

A few things worth asking yourself:

How much time do we spend preparing data before the real analysis begins?

Are our most experienced people still doing work that others could handle with the right tools?

Why do relatively small changes to client requirements sometimes create so much extra work?

What could we achieve if repetitive tasks took minutes rather than hours?

Sometimes the biggest improvements come not from changing everything, but from rethinking one or
two things you’ve always done.

Do you have an analysis challenge or a process that’s taking too much time? We’d be interested to hear about it

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Intelligent Import


Much more than getting data into the system.


Importing survey data shouldn’t mean repeatedly setting up the same project, rebuilding variables or
spending hours preparing data before analysis can begin.
MRDCL Hub’s Intelligent Import goes considerably further than a conventional import facility.

  • It remembers your previous setup. Most conventional import tools start from scratch whenever
    new or corrected data arrives, requiring the user to repeat the import process and its detailed
    settings. Intelligent Import remembers how the project was previously imported, allowing new or
    corrected data to be processed using the existing setup, with changes made only where necessary.
  • It creates clean, efficient MRDCL scripts. Instead of generating lengthy, cumbersome
    instructions, Intelligent Import produces compact, editable scripts that are easier to understand,
    maintain and extend.
  • It preserves and builds on existing work. Existing scripts can be incorporated into the import
    process, allowing derived, modified or combined variables to be retained and reused as a project
    evolves.
  • It can take you straight to analysis. Intelligent Import can generate basic crosstabs and charts
    using banners containing up to 1,000 items, providing an immediate starting point for exploring
    results.
  • From data to tables in around a minute. For a typical small or medium-sized project, Intelligent
    Import can take incoming survey data through to crosstabs in approximately 60 seconds.

Intelligent Import saves time from the outset – and saves even more as projects
evolve.

Script Bubbles


Turn complex tasks into simple, reusable forms.


What if the expertise needed to perform demanding or repetitive tasks could be built into forms that
anyone in your organisation could use?

Script Bubbles lets you design your own forms that automatically generate MRDCL scripts from the
information entered. Once created, those forms can be used repeatedly, without users needing to
understand the underlying scripting language.

  • Easy to create. Building Script Bubbles doesn’t require advanced programming knowledge. Most
    users can learn the essentials in around an hour.
  • Make expertise accessible. Experienced team members can create forms that enable less
    technical colleagues to carry out sophisticated or repetitive tasks independently.
  • Standardise the way you work. Share reusable forms across teams or an entire organisation,
    improving consistency and reducing unnecessary variation.
  • Almost unlimited possibilities. Script Bubbles provides the tools needed to generate any type of
    MRDCL script, from straightforward operations to highly specialised analysis.
  • Not limited to MRDCL. Script Bubbles can also generate scripts or instructions for other
    applications, extending its usefulness beyond MRDCL Hub.

Build the form once. Use the expertise again and again.

Excel Templates (EPS)


Let Excel drive your analysis.


MRDCL can read information directly from Excel workbooks, allowing scripts to respond dynamically to
the contents of worksheets you design yourself.
By giving each worksheet column a unique header, you can create templates that control how MRDCL
processes data, generates variables, produces tables and performs other tasks. Change the
information in the worksheet, and the script can respond accordingly.

A few examples of what you can do:

  • Dynamic lists: Maintain brands, products or other categories in Excel, with MRDCL adapting
    automatically when the list changes.
  • Automated analysis: Specify tables, summary formats and other analytical requirements through
    worksheets rather than repeatedly editing scripts.
  • Variable generation: Use keywords or other information in Excel to drive the creation of new
    variables.
  • Data management: Store instructions for reading datasets and maintain an audit trail of data
    corrections or amendments.
  • Connections to other systems: Use Excel worksheets as an interface between MRDCL and other
    software.
  • Templates can be created by experienced users and then maintained or used by colleagues with less
    technical knowledge.

Design the worksheet. Let MRDCL do the work.

AI-Assisted Analysis

From research requirements to working analysis.


MRDCL Hub brings AI into the analytical process, helping users turn research requirements into
working MRDCL scripts more quickly and with less manual effort.

Interpret questionnaires.

Upload a questionnaire and let AI identify questions, response options
and the structure needed for analysis.

Generate variables.

Describe what you need in everyday language and let AI produce MRDCL
scripts to create, modify or combine variables.

Specify tables.

Use questionnaires and written instructions to generate crosstab specifications and
the corresponding MRDCL scripts.

Identify and correct errors.

Use AI to help check scripts, investigate problems and suggest
corrections.

AI-generated scripts remain editable, giving experienced analysts the freedom to refine or extend
them as required.
Spend less time writing routine instructions and more time on the analysis that
matters.

Dashboards

Make survey results easier to explore and share.

MRDCL Hub provides interactive dashboards for presenting and exploring survey results, making
analysis accessible to researchers, colleagues and clients.

Present results clearly.

Bring together charts, tables and key findings in interactive displays.

Use the full range of MRDCL variables.

Variables created or modified in MRDCL can be used
seamlessly within the dashboard, including those produced through more sophisticated analytical
processes.

Explore and share results.

Allow users to investigate findings without needing to work directly with
MRDCL scripts.

From analysis to presentation.

Move easily from MRDCL’s analytical capabilities to accessible,
visual results.

Report Indexer

Get your tables into the Excel format you need.


Report Indexer provides extensive options for formatting and organising MRDCL tables in Excel,
helping users produce outputs suited to their reporting requirements or subsequent processes.

Flexible presentation.

Control how tables are laid out, set decimal places and customise the
appearance of results.

Multiple output formats.

Present the same analysis in different ways, such as percentages on one
worksheet and figures on another.

Ready for further processing.

Arrange results in the structure needed for subsequent reporting or
other applications.

Easy navigation

Automatically generated hyperlinks make it easier to navigate large collections of
tables within Excel workbooks.

Could MRDCL Hub Help Your Organisation?

Every research organisation works differently, and the best opportunities for improvement aren’t
always obvious.
Whether you’re looking to simplify a particular task, overcome an analytical challenge or explore a
better way of working, we’d be happy to discuss what’s possible.

Talk to Us Arrange a Demonstration